Scott Deming
President, RCI LLC, Speaker, Trainer,
Consultant, Author & Entrepreneur

*Virtual event duration may differ from what is outlined below. Typically, a 1-Day physical in-person event will equate to a 2-Day virtual event. If you are interested in a virtual event, please inquire on event duration.

Also Available for Consulting Services – See Below for More Details

If your organization is looking for a speaker who can motivate and inspire, look no further than Scott Deming. Whether you are looking for a keynote speaker or trainer on the topics of leadership, customer service, innovation, or branding, Scott has been there and done that. His services are in demand throughout multiple industries, in companies and organizations large and small. When Scott Deming combines his experience and expertise with his speaking energy, he sends his attendees away not only excited to make a change but armed with the tools to do so.

1 Day Event
2+ Day Event

Customer Service, Emotional Branding and Leadership

In this full-day immersive training program, contractors will discover how to truly differentiate themselves in a competitive and commoditized market by understanding and following the chronological steps and processes that will enable them to create extreme customer service and deliver the ultimate customer experience. With the use of valuable information, case studies and interactive exercises, attendees will accelerate their understanding of lead generation and lead follow-up, referral strategies, the customer relationship process, as well as leadership and co-worker relationship skills. This course will give contractors a greater understanding of the extreme customer experience, which will help them to create customer loyalty, retain a strong customer base, attract and keep talented workers and lower new customer acquisition costs by lowering their marketing and advertising expenses. With this training program and these lessons, contractors will acquire the necessary tools to achieve sustainable profitability and success

Full-day Training Takeaways Include:

  • What a Happy Customer is Worth
  • Defining What You Do in a Meaningful, Intriguing Way
  • Building Your Cult Brand and a Cult Following
  • Communicating with Emotion
  • Becoming Real Innovators
  • Creating the Ultimate Customer Experience
  • Moving from Analytical to Lateral Thinking
  • Leadership With Purpose
  • Understanding your Why
  • Teamwork and Collaboration
  • How to Motivate Your Staff
  • The Art of Communication
  • Perceptual Reality – Do Your Customers Think Like You?
  • Getting the Word Out – Becoming a Marketer
  • The Customer Experience is Your Greatest Marketing
  • Moving Your Customers from Satisfied to Loyal
  • Empathy – The Secret to Life

Beyond the Platform Virtual Speaking and Training

The most common response after one of Scott’s keynote presentations or training programs is this – “That was amazing, relevant and transformative. But now what? How do we keep the message alive and the momentum going?”

If you’re like most companies, you don’t have the time or the budget to bring your staff together several times a year and hire someone to conduct ongoing training. For most, it’s simply not viable. Until Now!

Enter…Beyond the Platform, a highly affordable and convenient virtual training program, created to address the most common challenges and solve the most troubling issues companies face every day. Each component of the training program is tailored to your specific industry and organizational needs.

Beyond the Platform was developed to address and improve:

  • Leadership
  • Customer Experience
  • Innovation
  • Brand
  • Sales
  • Culture
  • Morale
  • Customer and Employee Loyalty

What Exactly is Beyond the Platform?

Beyond the Platform is a virtual training program that utilizes the latest audio, video and streaming technology and combines it with our nearly forty years of corporate experience and the expert speaking and communication talents of Scott Deming. Each tailored program is designed and presented in a way that helps organizations get past the roadblocks and continue on the road to growth and profitability.
What are the Program Components?

  • Training Videos
  • Live Video Interviews
  • Podcasts
  • Webinars
  • Newsletters
  • Teaser Videos

Your Beyond the Platform program is uniquely branded with your company logo, style and information and is designed to be delivered from your corporate website, email and any other platform you wish to use. And, each component is professionally produced in our own production studios, which means we can be extremely responsive with your changes and updates and most important, keep your costs down!

Once we’ve discussed your needs, we will prepare a proposal. Your customized proposal will include a schedule with proposed content, as well as itemized costs for each component.

Emotional Branding and Ultimate Customer Experience

“What do people think of when they see or hear your name? Think about this question very seriously. In other words – How Powerful is Your Brand?” This is the question Scott Deming asks his audiences. Then, he shows them how to create the most loyal customers and the most powerful brand in their industry.

Scott Deming’s presentation “Creating the Ultimate Customer Experience” breaks all boundaries of the typical customer service or brand building processes. He takes his audiences on a fast-paced, high-energy journey to creating the ultimate customer experience and building their powerful, emotional and sustainable brand. He inspires each and every attendee to immediately implement these simple processes and turn every customer into a loyal evangelist for life! And as he says – “It is these evangelists who will take you to the Promised Land.”

Enter…Beyond the Platform, a highly affordable and convenient virtual training program, created to address the most common challenges and solve the most troubling issues companies face every day. Each component of the training program is tailored to your specific industry and organizational needs.

A few highlights from the “Ultimate Customer Experience Process” include:

  • Who Are You? What do you do? What do you sell? Are you in the contractor business serving people, or are you in the people business offering the most unique, one-of-a-kind personal and professional solution? Do you sell stuff, or do you sell something much more meaningful? You will soon discover the truth!
  • Creating a Cult Brand and a Cult Community. Learn how to connect with your customers at a whole new level, how to meet their emotional needs and how to literally change customer behavior. You are on your way to becoming irreplaceable in the minds of your customers!
  • Emotion Sells, Not Features and Benefits. Over 90% of every decision and every purchase we make is based on emotion. Learn the real process for communicating on an emotional, authentic and transparent level.
  • Empathy – The Secret to Life! By simply putting yourself in your customer’s shoes, you will immediately change your offering and how you offer it. Learn how to make every interaction and transaction a sincerely meaningful one!

Powered by Purpose

A Guide to Unique and Effective Leadership

Most companies have a mission statement, but it’s merely a well written paragraph, mounted on the wall of the conference room and visible on the company website. Very few organizations live that mission statement, because it was written by a few people at the top who thought the words would resonate with their customers, with very little thought put into where the words came from.

In this dynamic leadership and teamwork driven program, based on Scott Deming’s second book – “Powered by Purpose” he challenges you and every attendee to “understand your values and where those values came from, and how those values dictate your decisions and drive you to your purpose.” Next, he reveals the process for surrounding yourself with people who share your values and desire your purpose. This does not mean to surround yourself with yes men and yes women. In fact, Scott discusses the importance of tossing out ego and welcoming healthy debate and contrary ideas.

Case studies will be discussed, corporate heroes will be highlighted and proof will be shown, that companies without a purpose driven and value oriented culture cannot survive in a world where people are seeking meaningful interactions and trusting relationships.

During his presentation, Scott will help you:

  • Define your values
  • Understand where those values came from
  • Understand the difference between functional purpose and mission purpose
  • Understand the importance of staying true to your values in the face of temptation or profit
  • Recognize employees and colleagues whose values are either aligned with your values or out of alignment

Purpose to Profits Consulting and Training

Helping independent contractors and organizations of all sizes in the home services industry improve their culture; brand; customer service levels; leadership skills and bottom line has been in our DNA for well over thirty years. We are grounded in the belief that our construction is never finished. We always have room to learn, grow and prosper.

Enter Purpose to Profits – the one-on-one consulting and training program, designed, produced and executed specifically for home services companies, to help you achieve maximum results and returns from every activity, employee and customer! Purpose to Profits will give you the tools necessary to create a collaborative culture with consistent messaging; a customer service process with consistent, unprecedented service levels; and, it will show you how to turn every single customer into a raving, loyal evangelist for life!

Expected Outcomes

  • Develop World-Class, Highly Effective Leadership Skills
  • Create a Passionate, Profitable and Collaborative Culture
  • Create a One-of-a-Kind Emotional Brand
  • Create Innovative and Unprecedented Customer Experiences
  • Create and Cultivate Loyal, Life-long Customers

Fortunately, when it comes to working with us you have several options, from live to virtual. Whichever option or options you choose, we have one launch point – Discovery.

What is Discovery? During the discovery stage, which is a two-day immersive, we intend to learn everything about you and your company, on a personal and professional level. We do this through one-on-one interviews with every employee, including managers and owners, as well as conversations with some of your customers. We look at messaging, phone and personal greeting, response time, collaboration, culture and other critical areas to determine where and how we can improve. Examples of discovery are:

  1. WHY are you in the home services business?
  2. Do your employees share your WHY?
  3. What are your strengths and weaknesses?
  4. Does your marketing match your culture? Do your promises match your deliverables?
  5. Where are you now?
  6. Where do you want to be?
  7. What does your team look like?
  8. Are your employees in the correct position? Could they better serve the company in a different role?
  9. Can we talk to a few of your customers? What do they think of you?
  10. Who’s your competition? (You’ll be surprised to discover they aren’t just other contractors!)
  11. Where do we go from here?

Next Steps – We will develop a comprehensive plan and recommendation designed to help you achieve your objectives. Depending on your budget, you will have the option to choose from our list of services. You can start off slowly and ramp up, or you can jump right in and go full speed ahead! Whichever option you choose, we’ll make sure it’s just right for your business before we begin.

Special Offer For Contractor University Members

Program Elements

  • In-person discovery meeting – Two Days: $5,400
  • Live Training – Half or Full-day: $10,500
  • Branded Virtual Training – Pre-recorded: $5,000 monthly
  • Virtual Keynotes – Live: $5,000
  • Monthly Branded Newsletter: $1,400
  • Monthly Branded Video Podcasts with Your Team Members: $3,000
  • Monthly Branded Podcasts with Your Team Members: $1,000
  • Monthly consulting via video conferences for updates, idea sharing and recommendations: No charge when signing on for two or more monthly programs

All fees reflect a 30% Contractor University discount.