Learn every approach to pricing to ensure your pricing strategy is cost-based and designed to properly produce acceptable gross profit dollars to recover overhead. Speakers in this category are established financial experts who can explain the difference between gross profit dollars and gross margins, how to target profitability by business segment, and how to increase cash flow to allow growth, among other pricing components. Other example learning objectives include divisor, multiplier, markup, gross profit per crew by day and hour, breakeven and dual overhead pricing methods. We can also discuss the idea of aligning a company brand to a market price, and acceptance of the price versus just cost and profit.

Available speakers for this topic