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Jason Walker
National Trainer, HVAC Masters of the Hustle; Owner, Royalty Heating & Air

*Virtual event duration may differ from what is outlined below. Typically, a 1-Day physical in-person event will equate to a 2-Day virtual event. If you are interested in a virtual event, please inquire on event duration.

TOPICS

  • Sales Management, In-Home Sales & Mindset
  • Marketing, Branding, Lead Generation & Digital Branding

My name is Jason Walker AKA Jay Dub Money Maker is what they call me in the HVAC Industry. I Started in the HVAC Industry in 2010. Starting from the Warehouse Shop cleaner I had the work ethic and drive that would bring me to the Next Level. I went from Warehouse Shop cleaner to Duct Cleaner, Install helper, Parts Manager, and a Comfort Advisor.

1 Day Event
2+ Day Event
Webinar
Keynote

Selling to a Younger Generation of Homeowners

As the national homeowner demographic shifts towards a younger generation, HVAC business owners face the challenge of evolving their selling strategies to meet the unique needs and preferences of millennial homeowners. The customer buying experience is changing, and it’s crucial to adapt to stay competitive in the market.

Jason Walker has built his reputation as an industry-leading sales expert by mastering how to adapt his communications to different generations. From humble beginnings as a warehouse shop cleaner, Jason quickly rose to become a top-performing comfort advisor and currently runs a successful HVAC business and travels the country as a highly sought after sales trainer. Jason, also known to his dedicated social media followers as Jay Dub Money Maker, hosts an industry-leading podcast, HVAC Masters of the Hustle, where he has shared best practices and helpful tips for HVAC business success with hundreds of thousands of listeners nationwide.

In this session, Jason will share strategies and tactics to help attendees stay competitive and meet the expectations of younger homeowners, including:

  • Understanding the characteristics and preferences of younger homeowners in the HVAC market.
  • Adapting communication styles to resonate with a tech-savvy, information-driven demographic.
  • Leveraging social media and digital platforms to reach and engage younger clients.
  • Implementing personalized sales approaches that emphasize sustainability and energy efficiency.
  • Implementing streamlined financing options that make energy efficient systems affordable and easily accessible.
  • Building trust and credibility through transparency and education.
  • Utilizing data and technology to enhance the customer experience and streamline the sales process.
  • Developing a mindset and culture that fosters continuous improvement and innovation in sales strategies.

Differentiate or Die: How to Set Your Business Apart from the Sea of Sameness

Why do some contracting businesses struggle to break even while others seemingly have cracked the code to printing profit? Why do some fail to connect and engage – with their customers and with their employees – while others lead the industry in customer loyalty and employee retention? It all comes down to differentiation.

Jason Walker knows all about it. As the owner of Royalty Heating & Air in California, as well as the HVAC Masters of the Hustle coaching group, he has firsthand experience guiding HVAC organizations with an approach that stands out in the marketplace, driving profits and never struggling to find employees. And he’s done it based on a simple playbook. In this presentation, he’s opens up that playbook for you and shares proven strategies for differentiation, both internal and external.

In this session, you’ll learn:

  • Build an unforgettable brand – the kind prospective customers think of in their moments of need
  • Execute creative marketing strategies that will receive more attention from prospective customers compared to your competition
  • Deliver a unique customer experience that will turn customers into raving fans who give you a consistent stream of referrals
  • Establish an organization culture that ensures your whole team is bought in and aligned toward a successful future
  • Become the employer of choice in your area – and a place your employees never want to leave
  • And much more!

Peak Season. Peak Performance. Peak Sales. The Ultimate Summer Sales Tune-Up

Summer is go-time in HVAC. The phones are ringing, schedules are packed, and opportunities are everywhere – but more calls don’t automatically mean more sales.

Peak Season. Peak Performance. Peak Sales. is an interactive sales tune-up designed to get your entire team dialed in and ready to capitalize on the busiest – and most profitable – time of the year.

This workshop takes attendees through the entire client journey, from the first phone call to the final close. We’ll break down how the office and field work together, how to recognize opportunities, build trust, communicate value, present solutions confidently, overcome objections, and turn more summer calls into revenue.

The goal is simple: make sure your team is performing at its peak when the opportunity is at its highest.

Key Takeaways:

  1. Get Your Team Summer Ready
    Setting expectations, goals, mindset, and standards before the rush hits.
  2. The Sale Starts With the First Call
    How CSRs and dispatchers set the tone, build value, and prepare the technician for success.
  3. Own the Service Call
    Building trust, asking the right questions, identifying needs, and creating an exceptional client experience.
  4. See the Opportunity
    Teaching your team to recognize repair, replacement, membership, IAQ, and comfort opportunities without becoming pushy.
  5. Present Value, Not Just Price
    How to confidently present solutions and give clients options that make sense for their home and needs.
  6. Objections → Opportunities
    Handling ‘It’s too expensive,’ ‘I need to think about it,’ spouse/partner objections, second opinions, and competitor pricing.
  7. Ask for the Sale
    Recognizing buying signals, creating urgency without pressure, and confidently asking for the business.
  8. Don’t Let the Lead Die
    Follow-up strategies for unsold estimates, previous clients, memberships, and missed opportunities.
  9. Summer Sales Tune-Up: Role Play & Coaching
    Real HVAC scenarios, objection practice, and actionable coaching your team can take back to the business immediately.

Who Should Attend: HVAC owners, managers, comfort advisors, service technicians, CSRs, dispatchers, and office team members who have a role in the client experience and want to maximize every opportunity during peak season.

Because peak season brings the opportunity. Peak performance turns it into results.

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