As the national homeowner demographic shifts towards a younger generation, HVAC business owners face the challenge of evolving their selling strategies to meet the unique needs and preferences of millennial homeowners. The customer buying experience is changing, and it’s crucial to adapt to stay competitive in the market.

Jason Walker has built his reputation as an industry-leading sales expert by mastering how to adapt his communications to different generations. From humble beginnings as a warehouse shop cleaner, Jason quickly rose to become a top-performing comfort advisor and currently runs a successful HVAC business and travels the country as a highly sought after sales trainer. Jason, also known to his dedicated social media followers as Jay Dub Money Maker, hosts an industry-leading podcast, HVAC Masters of the Hustle, where he has shared best practices and helpful tips for HVAC business success with hundreds of thousands of listeners nationwide.

In this session, Jason will share strategies and tactics to help attendees stay competitive and meet the expectations of younger homeowners, including:

• Understanding the characteristics and preferences of younger homeowners in the HVAC market.
• Adapting communication styles to resonate with a tech-savvy, information-driven demographic.
• Leveraging social media and digital platforms to reach and engage younger clients.
• Implementing personalized sales approaches that emphasize sustainability and energy efficiency.
• Implementing streamlined financing options that make energy efficient systems affordable and easily accessible.
• Building trust and credibility through transparency and education.
• Utilizing data and technology to enhance the customer experience and streamline the sales process.
• Developing a mindset and culture that fosters continuous improvement and innovation in sales strategies.

Why do some contracting businesses struggle to break even while others seemingly have cracked the code to printing profit? Why do some fail to connect and engage – with their customers and with their employees – while others lead the industry in customer loyalty and employee retention? It all comes down to differentiation.

Jason Walker knows all about it. As the owner of Royalty Heating & Air in California, as well as the HVAC Masters of the Hustle coaching group, he has firsthand experience guiding HVAC organizations with an approach that stands out in the marketplace, driving profits and never struggling to find employees. And he’s done it based on a simple playbook. In this presentation, he’s opens up that playbook for you and shares proven strategies for differentiation, both internal and external.

In this session, you’ll learn:

• Build an unforgettable brand – the kind prospective customers think of in their moments of need
• Execute creative marketing strategies that will receive more attention from prospective customers compared to your competition
• Deliver a unique customer experience that will turn customers into raving fans who give you a consistent stream of referrals
• Establish an organization culture that ensures your whole team is bought in and aligned toward a successful future
• Become the employer of choice in your area – and a place your employees never want to leave
• And much more!