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Dan Antonelli
President & Chief Creative Officer of KickCharge Creative

*Virtual event duration may differ from what is outlined below. Typically, a 1-Day physical in-person event will equate to a 2-Day virtual event. If you are interested in a virtual event, please inquire on event duration.

TOPICS

  • Marketing, Branding, Lead Generation & Digital Branding

Dan Antonelli is the President and Chief Creative Officer of KickCharge Creative, an award-winning New Jersey-based branding agency that specializes in helping home service businesses redefine themselves and stand out with disruptive brands. Dan is a nationally recognized speaker and expert on home service branding, with several books on branding to his credit, including Building a Big Small Business Brand and his new Amazon best-selling book, Branded Not Branded: KickCharge Your Home Service Brand.

1 Day Event
2+ Day Event
Webinar
Keynote

What’s the Verdict: Branded or Blanded?

It’s time to approach the stand and reach a verdict on your brand! This interactive workshop introduces the KickCharge SparkTest, the 10 essential categories for assessing the value of any brand.

Together, we will discuss the criteria for each category (name, tagline, logo, target audience appeal, etc.) and then enter the courtroom. Score yourself to pass judgement on your own brand, judge the brands of other attendees and put your own brand in front of the “brand jury” to receive helpful feedback. By the time the verdict is reached, you’ll have gained tremendous insight into how your brand measures up and whether your business is branded or “blanded.”

In this session, you will learn:

  • Key differences between brands that resonate with the customer – and brands that get ignored
  • The 10 branding categories your business needs to focus on to build long-term value
  • A proven framework to setting yourself apart in the marketplace
  • And so much more!