Are you promoting top performers into leadership roles – only to find they struggle to lead?

Your best field technicians, project managers, and specialists have mastered their craft, but leading a team requires a whole new skill set. Without proper leadership training, their transition can be frustrating for them and costly for your business.

Brad has helped the Barron Team as well as business owners and leadership teams across the HVAC, electrical, and plumbing trades build strong, sustainable leadership cultures. Barron and their WholeHome™ Alliance partners have integrated these strategies into their training manuals, company handbooks, and everyday operations – because they get results.

If you’re ready to turn your top performers into exceptional leaders, this training series will equip you and your team members with leadership tools to thrive at every level of your organization.

Topics Covered:

• Lead Yourself – Help your team members clarify their purpose, set priorities, and develop the personal discipline to lead effectively.
  • Perspective
  • Potential
  • Priorities
  • Pace
  • Time Management
• Lead Others – Train new leaders how to delegate, develop their teams, and build strong working relationships.
  • Transitioning into a Leader
  • Overview of Leading Others
  • Delegation
  • Developing Others
  • Empowering Others
• Lead Leaders – As your business scales, equip your leaders with the skills to manage and mentor other leaders.
  • Attracting & Building Leaders
  • Culture of Innovation
  • Leading Change

Attendees get copies of “Leadership Training for the Trades” facilitator and attendee workbooks as well as access to a 13-module leadership training video series that can be deployed within their company.

Your technicians are highly skilled at their craft. They’ve mastered the technical side of the job – but is that enough to create an exceptional customer experience.

Customers expect technicians to be technically proficient. That’s a given. But what sets top-performing technicians apart isn’t just what they do – it’s how they communicate.

This course is designed to fill the gap that most technician training programs overlook: soft skills and communication.

Provide your service technicians and their managers with the essential skills needed to educate, inform, and guide customers without pressure – so they can feel proud of their work while boosting company success.

Topics Covered:

• How to build trust and connection with customers from the moment they step through the door.
• How to communicate solutions effectively – compelling customers to act without feeling like a salesperson.
• How to create a safe and professional environment where customers feel informed and confident in their decisions.
• How to become a top performer – because every high-earning technician is also a skilled communicator.

Key Takeaways:

• Operational Mindset to Serve Not Sell
• What a Successful Environment Looks Like
• What is Trust, Really?
• What is Effective Communication?
• How to Remove Bias and Opinion
• The Discovery Conversation
• Invitation to Join
• Findings – What is It, What It Does, and the Condition of their Equipment
• Creating Value in Your Services
• Sharing Solutions
• Objections

Attendees get copies of “Foundational Communication Skills for Technicians” facilitator and attendee workbooks as well as access to an 11-module consultative sales training video series that can be deployed within their company.

With five Baby Boomers retiring for every one Millennial or Gen-Z’er entering the trades, recruiting new team members to your organization can be a daunting task. Once you’ve successfully onboarded a new teammate, retaining them and growing them into mission-aligned, high-performing individuals is even more challenging. And the battle doesn’t stop there!

From crafting core values to establishing your vision and mission, from recruiting new employees to growing your people and next generation leaders, building your own culture playbook can help take your business to the next level. The Culture Playbook is a framework to build a strong, values-driven culture that aligns purpose with performance. It is a tool that is used at every step of a team members’ journey: the recruiting phase, onboarding, learning to lead yourself, developing skills to lead others, and eventually leading leaders within an organization.

Deep dive into Barron Heating AC Electrical & Plumbing’s Culture Playbook and learn how to create a culture playbook for your own company. Gain insights into how to deploy the culture playbook within your organization – as you grow your people, your business will in turn grow and thrive!

Topics Covered:

• What is your Brand Promise?
  • Craft core values that resonate with your team members
  • Establish vision and mission statements that align with your co-workers, customers, and the communities you serve
  • The Employee Value Proposition: What does it look like to work at your company and how do you improve your teammates’ lives?
  • What is your niche and the “why” behind it? – people don’t buy what you do, they buy why you do it
  • Develop a Company Prosperity Model that connects your company with all the stakeholders via the “Four C’s”
• What is your People Plan?
  • The “Four T’s” of culture growth – you don’t build culture, you grow it
  • The Growth Pipeline
  • Recruiting “People of Peace”
  • Train with the Learning Triangle – Information, Imitation & Innovation
  • Deploy with the Development Square – how to effectively move a team member from losing confidence to mastery and beyond
  • The Development vs. Delivery Pendulum
  • Deploy tools that every teammate can use to lead themselves, lead others, and lead leaders
  • The Passion-Proficiency Model – strategies to elevate your employees from distraction, disinterest, and drudgery to desire
  • The Time-Management Matrix – how to ensure you and your team members are focusing on the most important things in your business
• What is your Outreach Strategy?
  • View marketing and outreach through the lens of the Customer for Life Cycle
  • How do you improve your customers’ lives?
  • What are your philanthropic strategies and initiatives? – and how to align them with your vision and mission
  • Team building and growing relational capital within your organization
• What are the key components of your Operating Plan?
  • Establish key mindsets within your organization
  • Develop your own Meeting Manifesto
  • Craft aligned nomenclature and vocabulary within your company – everyone needs to speak the same language
  • Detail operating roles and expectations from the c-suite down
  • Establish clear, transparent leadership functionality and company philosophies
  • Develop performance-based compensation structures that align team member goals with company goals

Attendees receive a post-course consultation session with the WholeHome™ Alliance creative content team to begin development of a unique Culture Playbook that can be deployed within their company.

There aren’t enough technicians, and everybody in the trade already knows it. The industry is running roughly 30% short of the people it needs, and for every tech actually willing to do the work there are close to two open jobs waiting on one. That gap isn’t closing on its own, so contractors end up fighting over the same few candidates and trying to win them over with a slightly bigger paycheck than the shop down the road. But that doesn’t need to be the case.

Over two days, Brad Barron lays out a different approach. He starts with what the shortage actually costs you, in plain numbers: what a bad hire and the turnover behind it add up to, which is something most owners have never sat down and calculated. From there he moves to recruiting that doesn’t depend on job boards — referrals, community presence, and using your own technicians to bring in new people, since candidates trust the people already doing the job more than they trust company messaging.

Then Brad walks through the in-house training school his company built: what it costs, how manufacturer accrual dollars cover most of it so it isn’t out-of-pocket, and how it gets new hires productive sooner. Training here isn’t just a way to bring people in — a clear career path is what keeps a strong technician from leaving the next time a competitor offers slightly better pay.