TOPICS
- Sales Management, In-Home Sales & Mindset
- Technician Communication & Selling
Broc Fletcher is the founder of Limitless Sales Training and has personally sold over $50 million in residential HVAC. Before becoming a trainer, Broc spent years selling directly to homeowners and developing the strategies he teaches today. His methodology was built through thousands of real-world sales opportunities. learning how to differentiate beyond price, build and communicate value, increase average tickets, and maximize first-visit closing without relying on high-pressure sales tactics.
Today, Broc works with HVAC and other home service companies across the country to develop stronger sales teams and create consistent, repeatable sales processes. He has trained more than 100 sales professionals and helped home service organizations generate over $100 million in revenue, with clients averaging a 14.8-percentage-point increase in close rate in 60 days.
At the core of Broc’s methodology is the belief that the best salespeople don’t need to rely on pressure to close at a high level. They create clear separation between their company and the competition, build value throughout the entire sales process, and give homeowners the confidence and certainty to make a decision. This allows sales teams to maximize first-visit closing and average ticket while still delivering an exceptional customer experience.
His training covers the entire sales process from discovery and presentation to differentiation, price delivery, closing, objection handling, and follow-up. Beyond individual sales skills, Broc works with companies to build the systems that drive consistent execution, including role-play, accountability, KPI tracking, sales management, and ongoing coaching.
Broc’s approach is practical, direct, and built around what actually happens inside the home. Rather than relying on scripts alone or the latest closing tactic, he teaches sales professionals how each stage of the conversation builds on the next, creating value before price is ever presented and giving the salesperson a clear process to follow when the customer isn’t ready to move forward.
Whether speaking to a room of contractors or working directly with a sales team, Broc focuses on strategies that can be implemented immediately. His goal is to help home service companies stop competing primarily on price, clearly differentiate themselves in the home, increase average tickets, maximize closing opportunities, and build a sales process capable of producing consistent, measurable growth.
1 Day Event
2+ Day Event
Webinar
Keynote
The First-Visit Close
An interactive walkthrough of the in-home sales process, from discovery and company differentiation to presenting options and asking for the business.
Give your team the skills to turn more appointments into first-visit sales. This interactive workshop teaches HVAC and home service professionals a repeatable process for building value, presenting with confidence, and earning the homeowner’s business without pressure. Participants work through the complete in-home sales conversation, including mindset, discovery, company and installation value, presenting options, objection handling, and closing. Through live demonstrations and coached role-play, attendees practice real sales conversations and receive direct feedback to strengthen their delivery. They leave with a clear approach to closing, techniques they can put to work immediately, and a process their managers can reinforce long after the workshop.
Key Takeaways:
- Confident communication: Develop the mindset, tone, and presentation skills to lead the appointment and earn homeowner trust.
- Discovery that builds value: Learn how to connect the homeowner’s needs and priorities to a compelling recommendation.
- Company and installation differentiation: Communicate why your company and the work you deliver are worth the investment.
- Presenting options and closing: Learn a repeatable approach to presenting solutions, asking for the business, and closing on the first visit without pressure.
- Real closing practice: Rehearse conversations around “your price is higher,” “I want more estimates,” and “I need to think about it.”
- Protecting the value of the sale: Strengthen your ability to sell the complete solution and reduce reliance on unnecessary discounting.
- Consistent execution: Build follow-up, practice, and coaching habits that help turn the training into everyday performance.
Who Should Attend: HVAC and home service owners, sales managers, comfort advisors, sales professionals, and selling technicians who want to convert more opportunities, strengthen margins, and create a consistent sales process across their team. Especially valuable for companies investing in leads and looking to improve what happens once their team gets in the home.
Master the In-Home Sale
A deeper dive into the complete sales process, with additional coached practice, direct feedback, and time to work through challenging sales conversations.
Build the skills to confidently lead the appointment and earn the sale. This two-day sales intensive gives HVAC and home service professionals a complete process for building value, delivering compelling presentations, and closing more business on the first visit without pressure. Participants develop their skills in mindset, communication, discovery, company differentiation, presenting options, objection handling, and closing. The extended format allows deeper instruction and more opportunities to practice key conversations through short, focused role-play exercises. Direct coaching and repeated practice help attendees sharpen their delivery, work through challenging closing situations, and build confidence. Participants leave with a repeatable sales process and practical skills they can apply on their next appointment.
Key Takeaways:
- The complete sales process: Connect every stage of the appointment into a clear, repeatable approach that builds toward earning the homeowner’s business.
- Confidence and communication: Strengthen mindset, tone, and delivery to lead conversations naturally and present with conviction.
- Stronger presentations and greater value: Use discovery, company differentiation, and installation value to make recommendations more compelling and reduce reliance on discounting.
- First-visit closing: Develop the skills to present options, ask for the business, and help homeowners move forward confidently without pressure.
- Real closing challenges: Practice conversations around “your price is higher,” “I want more estimates,” and “I need to think about it.”
- Focused practice and feedback: Sharpen specific parts of the sales conversation through short role-play drills, direct coaching, and repeated attempts.
- Follow-up that creates opportunities: Strengthen the approach to unsold estimates and keep productive sales conversations moving forward.
Who Should Attend: HVAC and home service comfort advisors, sales professionals, and selling technicians who want stronger presentations, greater closing confidence, and more first-visit sales. Especially valuable for newer professionals building a solid foundation and experienced performers who want to sharpen their skills through deeper instruction, focused practice, and personalized feedback.
Close More of the Opportunities You Already Have
Practical ways to strengthen discovery, build value, and handle common objections without pressure or unnecessary discounting.
Turn more of the appointments you already run into sales. This webinar gives HVAC and home service sales professionals practical ways to build value, present with confidence, and close on the first visit without pressure. Participants explore how discovery, company differentiation, presenting options, and closing work together to help homeowners make confident decisions. Practical examples and demonstrations bring common sales situations to life, giving attendees techniques they can apply on their next appointment.
Key Takeaways:
- Confident communication: Strengthen the mindset, tone, and delivery needed to lead the appointment and earn homeowner trust.
- Discovery that builds value: Connect the homeowner’s needs and priorities to a compelling recommendation.
- Company and installation differentiation: Explain why your offering is worth the investment.
- First-visit closing: Present options clearly and ask for the business without pressure or unnecessary discounting.
- Common closing conversations: Explore approaches to “your price is higher,” “I want more estimates,” and “I need to think about it.”
- Purposeful follow-up: Restart productive conversations with homeowners who have not yet moved forward.
Who Should Attend: HVAC and home service comfort advisors, sales professionals, and selling technicians who want stronger presentations, greater closing confidence, and more sales from the opportunities they already have.
Coach a Team That Closes
Helping owners and managers turn sales meetings, practice, and accountability into more consistent performance in the home.
Get more from your investment in leads, people, and training by building a more consistent sales team. This webinar helps HVAC and home service owners and sales managers establish a clear sales process and reinforce it through practical coaching and accountability. The session covers how to develop stronger presentations, support first-visit closing, reduce unnecessary discounting, and keep follow-up from falling through the cracks. Attendees learn how to turn everyday sales meetings and coaching conversations into opportunities to improve execution, with a clear approach they can bring back to their team.
Key Takeaways:
- A consistent sales process: Establish clear expectations for how the team runs appointments, presents value, and asks for the business.
- Coaching that improves execution: Give specific feedback that helps salespeople strengthen communication, presentations, and closing skills.
- Productive sales meetings: Use focused discussion and short practice exercises to reinforce the skills that matter in the home.
- Stronger closing and margin protection: Coach the team to communicate value and earn first-visit decisions without relying on pressure or unnecessary discounts.
- Follow-up accountability: Create consistent expectations for working unsold estimates and keeping opportunities moving.
- Training that carries into the field: Connect performance goals to daily habits, continued practice, and regular coaching.
Who Should Attend: HVAC and home service business owners, sales managers, and sales leaders who want to improve team consistency, develop their salespeople, and increase the return on their lead generation and training investments.
Own the Opportunity
Building the confidence, preparation, and daily habits to communicate value and earn the homeowner’s business.
Help your team approach every sales opportunity with greater confidence and a stronger commitment to earning the business. This keynote explores how mindset, preparation, communication, and daily habits shape sales performance in HVAC and home services. Through field stories, demonstrations, and audience participation, attendees discover how to build conviction in what they offer, communicate value, and take ownership of the customer experience. The presentation connects these principles to stronger homeowner relationships and first-visit closing without pressure. Attendees leave with practical actions for improving their next appointment and a clear understanding of why consistent practice matters to their success.
Key Takeaways:
- Ownership of the opportunity: Recognize how preparation, effort, and follow-through influence what happens on each appointment.
- Confidence through preparation: Build conviction in yourself, your company, and the solutions you recommend.
- Communication that earns trust: Understand how tone, delivery, and curiosity shape the homeowner’s experience.
- Value beyond the equipment: Help homeowners understand the difference your company, installation, and service bring to their investment.
- The confidence to close: Approach the buying decision with clarity and confidence while helping homeowners move forward without pressure.
- Habits that strengthen performance: Use focused practice and honest self-review to keep improving after the event.
Who Should Attend: HVAC and home service conferences, company events, and sales kickoffs attended by owners, leaders, comfort advisors, sales professionals, and selling technicians. Especially suited for organizations looking to inspire greater ownership, reinforce the value of their work, and build enthusiasm for improving sales performance.