Paul Kelly reveals the magic behind what drove Parker & Sons from $7 million in revenue, to over $250 million in annual revenue under his leadership as CEO. Whether you are a $1 million contractor, $5 million or $20 million, you’ll love learning the secrets no one else seems to talk about. This session will include 15 minutes of “Stump the Magician” where you can ask Paul any question.

Attendees will learn the tricks to…

• Selling more HVAC systems
• Making more money (profit)
• Effective marketing and advertising
• Hiring and retaining the best
• And so much more…

Has your business taken the plunge and adopted some form of “pay for performance” – but you haven’t seen the jump in performance you were counting on? Or maybe you’re looking to finally move to pay-for-performance for the first time? Productivity pay does work, and it can be a major catalyst to sending your profitability sky-high – if you have the right framework.

Join Paul Kelly, bestselling author of Tricks of the Trade to Success and one of the true GOATs in the industry, having grown his company in Phoenix, AZ to $250 million in annual revenue! During this presentation, Paul will be pulling back the curtain on performance-based pay – how to design it, roll it out, sell it, and how to use it as a weapon to help propel your business.

“Pay to Play” is not just a sports term; it’s a way for you to reward your team (and you) for being exceptional.

You’ll learn:

• The advantages of hourly vs. commission vs. pay for performance
• How to convince new prospects and current employees to move to pay for performance
• Three promises that are critical to your success
• Designing compensation programs at every level – from technician up to management, and everyone in between
• Attracting and retaining the best team members – ultimately, your biggest advantage or disadvantage
• How pay programs can help drive near unlimited growth in your business